800.959.8365

Key Components of VDP

Data: The Right Customer

Who is your Right Customer and what do you know about them? More info

VDP Data Logic Design
Data: The Right Customer

Who is your Right Customer and what do you know about them? More info

  • Do you have actual data fields that define them?
  • What fields do you have to work with?
  • What is the accuracy of your data?
Logic: Connecting the Pieces

How can the data drive a more relevant message and offer? More info

  • How does the data translate to personalization?
  • What objects in the design will be variable?
  • What logic will drive the changes to the variable objects?
Design: The Right Messages

How will you design for a number of layouts of varying text and images? More info

  • How will the personalization be applied in text and image?
  • What logic will determine text, picture, and object style (or color)?
  • Will you provide different offers based on personally relevant criteria?
Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 to speak with a VDP Direct Marketing specialist.

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Our Alumni ‘Save the Date’ Sumo postcards look fabulous, and Modern Postcard really helped us through the process. We will definitely use their services in the future.
Deanna C. Vejvoda
Annual Fund & Events Manager, The Morehead-Cain Foundation