Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for your services,...

How to Create a Powerful Integrated Marketing Campaign

Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence?  The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it. Having an omnichannel...

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on.But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its misuse can become a...

Key Findings from the DMA 2016 Statistical Fact Book

Some may refer to it as The Direct Marketing Bible, but it is technically known as the DMA 2016 Statistical Fact Book. Either way, its publisher, The Data & Marketing Association (DMA), stands as the industry’s ultimate resource for insights on consumer...

Why New Movers are Excellent Direct Mail Prospects

Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move*? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer product or service...