8 Proven B2B Sales Lead Generation Methods

Drive sales leads by including each method into your lead generation programs.Internet Marketing and Search Engine OptimizationBusiness buyers are more sophisticated and getting harder to reach than ever. However, a growing number of these business buyers use the...

Ten Internet Marketing Ideas

Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and...

An Insider’s Glimpse into the Direct Mail Crash Course

Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the attendees love it! That...

Steps to Implementing a Marketing Program that Drives New Business

Goals Determine your corporate revenue goals. I suggest you set three goals atthree levels: Minimum Target Stretch Determine percentage of your company’s revenue that needs to comefrom new business Determine the percentage of your company’s new business revenueneeds...

7 Web Design Flops to Avoid

We hate you break it to you, but there’s no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation in web design...