Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with cognitive load when too much digital overload reduces its effectiveness. With print in the mix, a marketer can blend the strengths of digital and print to create an effective – and balanced – marketing presence to their audience.
One example is Postcard Retargeting. Combining the relevancy, urgency, and timeliness of retargeting plus the power and response effectiveness of print, Postcard Retargeting sends direct mail to a website’s unconverted visitors.
Discover how Postcard Retargeting can help convert your website traffic. Sign up for the FREE webinar on 4/21 hosted by industry expert, Christopher Foster, VP of New Business at Modern Postcard. Open Q&A session included.
Most people visit a website of a brand to inquire or purchase something, and most all of them leave. In fact, 97% of website visitors leave without converting.* It’s a staggering statistic, and one borne out across market types, sizes of business, and different websites.
Postcard Retargeting Reaches Unconverted Website Visitors!
To convert those users, most businesses deploy digital retargeting, but that channel has some gaps:
- The ad-blind don’t see these ads anymore (which many studies show
make up the majority of online shoppers)
- 30% of consumers’ devices are now running ad-blocker software
- Of the ads that finally do get seen, average response rates are less than
1% which means that 99% of purchased impressions remain unclicked
Postcard Retargeting fills these gaps by mailing to about 50% of unconverted website visitors. Because print media is so powerful, and the cards are being mailed to consumers who already expressed interest, response rates and conversions are much higher than other channels.
Ready to bring back your website’s visitors?
Call a Postcard Retargeting Specialist today at 866.959.8365
Want to learn more about print marketing? Download your copy of the 26-page e-book How Print Marketing Lights Up Your Customer’s Brain For More Sales, by filling out the form below. Learn how and why the brain responds to print marketing, and discover how you can implement print in your own marketing for higher response rates.