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Print + Digital Technologies = Postcard Retargeting

Home » Print + Digital Technologies = Postcard Retargeting

Mail Postcards to your Website Visitors

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Most people visit a website of a brand to inquire or purchase something, and most all of them leave. In fact, 97% of website visitors leave without converting. (source: HubSpot) It’s a staggering statistic, and one borne out across market types, sizes of business, and different websites.

Postcard Retargeting Reaches Unconverted Website Visitors!

To convert those users, most businesses deploy digital retargeting, but that channel has some gaps:

  • The ad-blind don’t see these ads anymore (which many studies show
    make up the majority of online shoppers)
  • 30% of consumers’ devices are now running ad-blocker software
  • Of the ads that finally do get seen, average response rates are less than
    1% which means that 99% of purchased impressions remain unclicked

Postcard Retargeting fills these gaps by mailing to about 50% of unconverted website visitors. Because print media is so powerful, and the cards are being mailed to consumers who already expressed interest, response rates and conversions are much higher than other channels.

Unconverted visitors receive Retargeting Postcards

Ready to bring back your website’s visitors?
Call a Postcard Retargeting Specialist today at

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By Chris Foster, VP New Business Development

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