Modern Postcard’s Direct Mail Crash Course – Sponsored by the USPS® Our popular Direct Mail Crash Course is a free, half-day seminar for anyone who wants to learn more about direct mail marketing and how this channel can help a business of any size grow and...
Restaurant Direct Mail Marketing There are a few industries where utilizing direct mail marketing is an absolute must. If you are in the business of restaurant and hospitality, this article will provide valuable information on how this channel can get you more patrons...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor....
Designing and Printing Booklets While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing...
Employee Spotlight: Pat Sahli, Lead Prepress Specialist 1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of...
CBD Marketing Restrictions and Solutions There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to...
