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The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant

Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers...

Live or Remote: Choosing Your Best Marketing Event Format

In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and...