The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019...
New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to transform the rigid pay structure and hours of traditional daycare into a new concept that could be...
Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for insights on consumer...
Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail campaigns and print...
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers...
In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and...
