What’s Your Job, Direct Mail? Advice for Nonprofits

​The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different parts of the marketing...

The Print Event 2019 Conference Recap

That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among attendees was that the...

Profile & Append: Take Your Customer Marketing to a Whole New Level

I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could...

USPS News: Pricing Changes for 2019 Take Effect January 27

Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019.We’ve covered the most essential information you need to know about...