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Tracking Response and ROI for Your Mail Campaigns

Tracking Response and ROI for Your Mail Campaigns One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response...

Connect Deeper With Customers

Connect Deeper With Customers We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking...

Emotions Drive Consumers’ Purchasing Decisions

Emotions Drive Consumers’ Purchasing Decisions The brain is a complex organ, and science has compartmentalized where different parts of the brain activate and stimulate different human memories, actions, and attributes. Generally speaking, the Cerebral (Prefrontal)...

Study: The Impact of Reading Print

Study: The Impact of Reading Print Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by...

How to Avoid Marketing Panic in Turbulent Times

By now, many of us have started to realize that the present situation we’re in will not go away any time soon. It’s a sensible thing to assume, given the aggressive spread of Covid-19 across the country. But the important thing to remember now is this: do not let your...

What’s Your Job, Direct Mail? Advice for Nonprofits

​The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different parts of the marketing...