How to Create Ideal Customer Profiles in Direct Mail Marketing TL;DR Creating an ideal customer profile is essential for successful direct mail marketing. By analyzing your best customers, using tools like the Clarity Dashboard, and continuously refining your...
Why Direct Mail Is the Growth Lever Digital Agencies Need TL;DR Agencies are facing rising costs, inconsistent results, and fierce digital competition. Direct Mail offers a reliable, measurable, and highly effective way to stand out and drive performance across the...
How Retailers Crush Back-to-School and the Fall Season With Direct Mail TL;DR Back-to-school and fall shopping seasons offer massive revenue opportunities, but digital channels are oversaturated and easy to ignore. Direct mail cuts through the noise with targeted,...
Direct Mail Performance in 2025: The Quiet Channel That’s Making the Loudest Impact Contact a Direct Marketing Consultant TL;DRDirect mail is delivering exceptional results in 2025, with 161% ROI outperforming digital channels. Smart marketers are capitalizing on the...
USPS News: 2025 Postage Rate Changes The United States Postal Service (USPS) will implement its next postage rate increase effective July 13, 2025, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including...
B2B Direct Mail Best Practices: A Guide to Effective Messaging TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns,...
