B2B Direct Mail Best Practices: A Guide to Effective Messaging TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns,...
Direct Advertising Tips for Retailers TL;DR Retailers need effective ways to stand out, drive customer engagement, and increase sales. Direct advertising delivers one-to-one engagement through tangible, personalized marketing that creates lasting impressions and...
10 Creative Direct Mail Ideas for SMBs TL;DR Direct mail offers small and mid-sized businesses a tangible way to stand out in today’s digitally saturated marketplace. Despite limited staff and resources, SMBs can implement direct mail strategies that often...
How to Market to Families Using Direct Mail Advertisement TL;DR Direct mail has made a surprising comeback as an effective way to connect with families in today’s digital world. With average costs between $0.50-$1.00 per piece, direct mail campaigns offer...
Black Friday and Cyber Monday Marketing Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products...
USPS News: 2024 Postage Rate Changes The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective July 14, 2024. As an independent organization, the PRC develops and implements a modern postal...
