Direct Mail Performance in 2025: The Quiet Channel That’s Making the Loudest Impact Contact a Direct Marketing Consultant TL;DRDirect mail is delivering exceptional results in 2025, with 161% ROI outperforming digital channels. Smart marketers are capitalizing on the...
USPS News: 2025 Postage Rate Changes The United States Postal Service (USPS) will implement its next postage rate increase effective July 13, 2025, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including...
B2B Direct Mail Best Practices: A Guide to Effective Messaging TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns,...
Direct Advertising Tips for Retailers TL;DR Retailers need effective ways to stand out, drive customer engagement, and increase sales. Direct advertising delivers one-to-one engagement through tangible, personalized marketing that creates lasting impressions and...
10 Creative Direct Mail Ideas for SMBs TL;DR Direct mail offers small and mid-sized businesses a tangible way to stand out in today’s digitally saturated marketplace. Despite limited staff and resources, SMBs can implement direct mail strategies that often...
How to Market to Families Using Direct Mail Advertisement TL;DR Direct mail has made a surprising comeback as an effective way to connect with families in today’s digital world. With average costs between $0.50-$1.00 per piece, direct mail campaigns offer...
