Top Direct Mail Advertising Providers for New Customer Segments TL;DR Modern Postcard is the best overall provider for managed audience discovery and full-service campaign execution. Postie wins for modeled prospecting based on the traits of your best customers....
USPS News: 2026 Postage Rate Changes The United States Postal Service (USPS) will implement its next postage rate increase effective July 12, 2026, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including...
Create Customer Profiles in Direct Mail Marketing TL;DR Creating an ideal customer profile is essential for successful direct mail marketing. By analyzing your best customers, using tools like the Clarity Dashboard, and continuously refining your approach, you can...
Why Direct Mail Is the Growth Lever Digital Agencies Need TL;DR Agencies are facing rising costs, inconsistent results, and fierce digital competition. Direct Mail offers a reliable, measurable, and highly effective way to stand out and drive performance across the...
How Retailers Crush Back-to-School and the Fall Season With Direct Mail TL;DR Back-to-school and fall shopping seasons offer massive revenue opportunities, but digital channels are oversaturated and easy to ignore. Direct mail cuts through the noise with targeted,...
Direct Mail 2025 Statistics: Trends and Insights Contact a Direct Marketing Consultant TL;DRDirect mail is delivering exceptional results in 2025, with 161% ROI outperforming digital channels. Smart marketers are capitalizing on the physical mailbox as a high impact...
