The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different parts of the marketing...
That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among attendees was that the...
I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could...
After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a customer himself, Jon...
Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019.We’ve covered the most essential information you need to know about...
Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour marketing promotions prepped and scheduled for launch. If this scenario sounds...
