Tracking Response and ROI for Your Mail Campaigns One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response...
Study: The Impact of Reading Print Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing...
Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to...
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact...
