Designing and Printing Booklets While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing...
Employee Spotlight: Pat Sahli, Lead Prepress Specialist 1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of...
CBD Marketing Restrictions and Solutions There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to...
Customer Success Story – Meridian Trust Federal Credit Union If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure...
Tracking Response and ROI for Your Mail Campaigns One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response...
Study: The Impact of Reading Print Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by...
