What’s Your Job, Direct Mail? Advice for Nonprofits The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps...
The Print Event 2019 Conference Recap That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming...
Profile & Append: Take Your Customer Marketing to a Whole New Level I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly...
Modern’s Last-Chance Print, Mail and Ship Deadlines for Your 2018 Holiday Marketing Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing...
