Study: The Impact of Reading Print Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing...
Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to...
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact...
Promo Ideas for Summertime to School Days Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of...
