Modern’s Q4 Seasonal Calendar: Create a Cornucopia of Year-End Sales with Timely Fall Promotions The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s...
Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to...
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact...
Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity...
Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it...
