An Insider’s Glimpse into the Direct Mail Crash Course Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct...
A Tribute to Esther Howland, Mother of the Valentine Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of...
10 Common Proofing Mistakes (That Make You Look Bad) I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily...
Postcard Design Spotlight: Communication Arts When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your...
What Is The Perfect Process? Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental...
