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Attention-Grabbing Subject Lines and Content

Email copy that gets opened, read, and acted on

Some buyers may prefer email, but giving them great information won't guarantee messages get opened. Creating appealing messages that jump off the screen will.

Work the headline

The fastest ways to grab buyers’ attention with the subject line:

  • Limit it to seven words or fewer
  • Compliment customers
  • Use specific numbers and/or figures
  • Stick with punchy, short and common words
    Example: “Spend Smart: Cut Materials Costs 17% Today”
Keep their attention

To keep customers reading copy:

  • Limit paragraphs to two sentences or fewer
  • Mention buyer benefits first
  • Control copy so customers don’t have to scroll to read more
  • Use bullet points to keep info short and concise, and to make it stand out

Reprinted with permission from The Marketing Report, 370 Technology Drive, Malvern, PA 19355, 800-220-5000.

I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center