Choosing Color in Direct Mail Design: Purple Edition While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s...
5 Summer Print Promotions to Spark New Business As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost...
A Love Affair with Quality: Meet Modern’s Digital Imaging Department With over 75 years of combined experience, Modern’s Digital Imaging Department is one of many instrumental components to our production process. This team of image perfectionists is invested in...
Choosing Color in Direct Mail Design: Red Edition When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your...
Choosing Color in Direct Mail Design: Orange Edition When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in...
The Craftspeople of Modern Postcard The employees in our Press Department boast an average tenure of over 20 years each. These artisans can often be found looking through a loop at press sheets under calibrated lighting to ensure their product is top notch and...
