Profitable Headlines: How to Hook Your Customers From the Start The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This...
Hail to the King: Hierarchy in Direct Mail Design Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going...
Choosing Color in Direct Mail Design: Grayscale Edition With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case,...
Marketing Mad Science: The Power of Print On the Human Mind It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching...
Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the end recipient. To do...
You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the shade of money, luck...