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Choosing Color in Direct Mail Design: Blue Edition

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for...

The Real Costs Of DIY Printing

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year....

Print Product Spotlight: How to Make an Impact with Booklets

When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet is an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get started.Define the PurposeJust...

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know. The...

Hail to the King: Hierarchy in Direct Mail Design

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content. Kings should always...

Choosing Color in Direct Mail Design: Grayscale Edition

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black,...