In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show that the human brain...
That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among attendees was that the...
Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective, sometimes your...
Orange may be the new black, but Booklets – dare we say – may be the new Postcards! With orders spiking the last few years, it’s no surprise Booklets are a hot commodity with their versatility and super-sized design space. We’ll go into more detail below....
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for...
90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year....
