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Postcard Retargeting
for e-Commerce

Why Postcard Retargeting
for e-Commerce Works

Postcard Retargeting for e-Commerce businesses is a natural.

Results across all our e-Commerce advertisers average a 2.86% Conversion Rate. Of course, results will vary for every program, and Return on Ad Spend rates will be driven by order value and customer lifetime value. That being said, it’s a no-brainer marketing channel to try.

Most of our postcard designs have had a clear offer and call-to-action, driving visitors back to websites to order and redeem these irresistible offers. We often target Abandoned Carts or Product Pages.

Why Postcard Retargeting for E-Commerce Works

e-Commerce Program Samples

Our most successful e-Commerce clients offer products to a targeted audience,
have average order values of over $75, and customer values of over $250.

After scanning this small sample set from hundreds of programs,
contact us to see how this can work for your business!

Bedding
37% Return-to-Site Rate • 8.8% Conversion Rate • $14.79 per conversion
This high-end interior decor business sells online, direct to consumers. With products priced from $165 and up, the lower cost-per-conversion is yielding a strong Return On Ad Spend.

Their web traffic represents a specific kind of buyer, but there is still a lot of competition for those dollars. And, when someone engages a brand for pillows, sheets, throws, blankets. etc., for the first time, they’re likely to buy again. Modern iO Postcard Retargeting is a lower-cost customer acquisition strategy, delivering high lifetime value.

Window Coverings and Blinds
3,373 orders tracked • 4.9% Conversion Rate • $10.34 per conversion

How does a large e-Commerce blinds company stand apart from the online and in-store competition? They focus on retargeting their customer with a great offer.

Some purchases – like blinds – are not impulse. The customer needs to budget, plan, and prepare. That also means shopping around for options. The best time to reach these interested prospects is when they are still considering their different choices.

The Modern iO Postcard Retargeting cards land in the customers’ mailboxes 3-7 days after they visit a site. That’s the ‘sweet spot’ of brand recall and relevance.

 

Gourmet Foods
16.8% Return-to-Site Rate • 3.8% Conversion Rate • $23.81 per conversion

Gourmet foods are a niche business, and our client was focused on both year-long consumer sales, as well as corporate gifts. 

Because their average order value ranges from $50 to $150, it was important to get a higher conversion rate than average programs. Their key to successful was having a strong offer and a message that reminded the visitor why they would want to go back to that website, versus another gourmet food option.

They told a compelling story on the card, had a must-redeem offer, and voila – a winning program that continues all year long.

 

Golf Apparel
23% Return-to-Rite Rate • 3% Conversion Rate • $34.28 per conversion

Golf apparel is an extremely competitive business, with huge online warehouse sites and recognized brands. Our client puts a lot of effort (and investment) to drive website traffic, but 98% of all first-time website visitors leave without buying.

So, the effort and additional spend focused on retargeting is the smart marketing choice. The use of postcards to reinforce the digital retargeting combined with putting a special offer physically in the hands of golf enthusiasts makes for a successful program.

 

Ready to Get Started?

Discover how Postcard Retargeting could help convert your website traffic. Remember, there’s no risk to get started. Our Postcard Retargeting programs can begin at just $50 per week (or less!). No minimums, no contracts. Pay as you go.

Call us to get started or fill out the form to learn more!

Send Postcards to Your Website Visitors

Still Not Convinced?

Check out how we’ve helped clients from other industries gain new opportunities
from their existing website traffic with our Postcard Retargeting program.

Consumer Services

Consumer Services

Consumer financial business
gets cost-per-lead of $17.

View Case Studies

Business-to-Business

Business-to-Business

Software company has
return-to-site rate of 24%.

View Case Studies

Organizations

Organizations

College institution has
return-to-site rate of 38%.

View Case Studies

It’s a No-Brainer.

We’ve experienced proven performance for all businesses with Postcard Retargeting. Start today!