Postcard Retargeting converts website visitors
Postcard Retargeting automatically matches 50% of your lost website visitors to mailable addresses and sends postcards the next day, converting more of the web traffic you’re getting right now.
Here’s a stronger, second chance to engage lost opportunities.
When a website visitor leaves, it doesn’t have to mean goodbye. We can increase your conversions by sending postcards to website visitors that didn’t convert to customers or leads.
Whether you want them to buy online, visit your store, call, start a free trial, or fill out a contact form, remind them about the value of your offer and convert them from a visitor that’s “just browsing” to a new customer.
Visitors with Print
Bring Prospects Back
to Your Business
and more of your unconverted
website visitors matched
to mailable addresses
higher engagement with
direct mail versus with
digital marketing alone*
more visitors returning
to your website than
with digital marketing^
ROAS on product pages,
11x on abandon cart
campaigns, and more **
Sources: *Royal Mail MarketReach, Neuro-Insight 2018. ^Marketing Sherpa survey, 2016,
‘Proprietary Case Studies, **Actual client performance, results not guaranteed.
“When I factor in Lifetime Value, it’s 19x Return.”
“There’s a gut-level reaction to seeing how many visitors left your site but could be mailed to each day. We are thrilled with the results. We’re now seeing 8x Return on Ad Spend. And, when I factor in Lifetime Value, it’s 19x Return.” Laurie Dunlap, Founder and CEO, Blue Canoe
How Postcard Retargeting Works
Our team will work closely with you in our easy, step-by-step Postcard Retargeting
program to help you convert more website visitors.
Step 1: Set Up Tracking
We’ll analyze your current website traffic and work together to add specialized tracking on your website that matches visitors with mailable addresses. We will target pages and visitors most likely to convert.
Step 2: Send Postcards
We’ll send direct mail postcards designed by you or our experts to the addresses that our tracking system has collected. How many addresses we mail to is based on your website traffic and desired budget. Some clients mail 10 cards per day, some over 1,000. It’s up to you.
Step 3: Track Results & Optimize
Tracking visitors returning to your website is easy from our system dashboard. We can look at everything from mail tracking to conversions. We evaluate results and optimize who and what pages we’re targeting for even better results.
Starting is easy, programs are flexible.
You control the budget based on what makes the most sense for your business.
- Under $1 per card for most programs
- Pay-as-you-go weekly billing
- No minimums, no contracts, no set-up fees
The first step is to Request a Tag which is a small snippet of code that enables the tracking and data collection. We email it and you place it in the footer of your website. There’s no cost or obligation and it’s risk-free.
Once the tag is placed, your dashboard shows the visitors per page and how many of those lost opportunities you can reach:
Still Not Convinced?
Check out how we’ve helped clients from various industries gain new opportunities
from their existing website traffic with our Postcard Retargeting program.
It’s a No-Brainer.
We’ve experienced proven performance for all businesses with Postcard Retargeting. Start today!