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Send postcards to your website visitors

Send Postcards to unconverted website visitors.

Postcard Retargeting matches over 50% of your unconverted website visitors to mailable addresses,
and sends direct mail postcards to them. Automatically.

Bring back the great prospects visiting your site.

Whether you want them to buy, start a Free Trial, download an eBook, or fill out a Contact Us form – show that you’re following up to earn your customer’s business.

Imagine how much better your conversion will be once your website gets help from a postcard mailing going out to your lost website visitor. It goes literally into your visitor’s hands, while they’re not distracted by online noise – and arrives just days after they checked you out. It’s a personal follow-up. Couldn’t be better.

Engage visitors with print

ENGAGE VISITORS
WITH PRINT

Bring back hot prospects

BRING BACK
HOT PROSPECTS

Improve your conversion

IMPROVE YOUR
CONVERSION

Your products or service are too good to get just one look.

It hurts to invest so much of your heart, soul, and capital to create products and services that existing customers love – only to have new visitors come visit your site…and then vanish.

But that’s not your fault because 98% of buyers have no intent to purchase on their first visit anyway* because of too many choices and other online noise.

This is another hurdle you will overcome. We can help you reach the vanished visitors and bring them back, your special offer in hand. Drive them to your site and beat your competitors.

*Inc. Magazine – Why It’s Necessary to Get Consumers to Visit Your Brand’s Site More Than Once, 1/8/18

Your lost opportunity is all of this red…website visitors who leave each day without purchasing or contacting you.

%

% of visitors with NO intent to buy on first purchase
Postcard marketing to your website visitors

Convert more website visitors with Postcard Retargeting.

When a website visitor leaves, it doesn’t have to mean goodbye. And you don’t have to retarget them just with digital ads.

Add the superior conversion power of Direct Mail behind your brand to bring back more visitors than any other channel can do.

Royal Mail MarketReach, Neuro-Insight, 2018

Marketing Sherpa survey, 2016

Return On Ad Spend customer study

Get more new customers without making changes to your website.

The no-risk start.

Postcard Retargeting programs can begin at just $50 per week. No minimums, no contracts. Pay as you go.

Mail to as many visitors per day that fits your budget at business goals. Some clients mail 10 cards per day, some to over 1,000. It’s up to you.

Read retailer Blue Canoe’s Case Study featured in Inc.com.

Customer Example - Blue Canoe

We help you convert more website visitors. Period.

You right now:

You’re spending a decent amount of your marketing budget to drive visitors to your website – not to mention the energy and time it takes to do it.

And, your current digital retargeting efforts aren’t reaching all the lost visitors.

Visitors go to your website

Visitors go to your website each day.

Visitors receive mailed postcards

Unconverted visitors receive Retargeting Postcards.

You + Modern iO:

Modern iO boosts your efforts by matching about 50% of your website traffic to mailable addresses.

We retarget your unconverted website visitors with postcards, sent out First-Class Mail the next day.

New you:

You’ll see previously unconverted website visitors come back at a rate much higher than that of traditional digital retargeting.

We’ve seen return-to-site and conversion rates that are through the roof!

Visitors return to your website and convert

After receiving the cards, those unconverted visitors return…to buy.

“There’s a gut-level reaction to seeing how many visitors left your site but could be mailed to each day.

We are thrilled with the results. We’re now seeing 8x Return on Ad Spend. And, when I factor in Lifetime Value, it’s 19x Return.”

Laurie Dunlap

Founder and CEO, Blue Canoe

Starting a program is step-by-step, and easy:

Place our tag

Once the tag is on your website, you’ll see how many visitors you can mail to each day.

Place our tag

Target your visitors

Focus on the pages and visitors most likely to convert.

Target your visitors

Design your postcard

You can design it, or we can help. We’re experts in direct mail.

Design your postcard

Launch the program

The daily mail quantity is based on your web traffic and budget.

Launch the program

Track your results

From mail tracking to conversions, evaluate results on a dashboard and adjust as needed.

Track your results

Discover how Postcard Retargeting can help convert your website traffic.