If you are submitting a digital logo, it means that we are going to place that logo into a layout based on your instructions or mockup. In the simplest terms, we need logos that are:
- High quality TIFF (or JPEG)
- EPS with fonts converted to outlines
- CMYK for front & backside (4/4 orders), CMYK for front and grayscale/B&W for backside (4/1 orders)
- 355 ppi (1200 ppi bitmap)
- Instructions and/or mock-ups indicating size and placement of image(s).
Please be aware that logo quality is often easy to determine based on where you got the image in the first place.
Determine Logo Quality from Source
The quality of your logo can make a huge difference and most of this is determined by the quality of your source (or process):
Created in a vector-editing application like Illustrator
Lifted directly from a webpage and submitted for final printing
The following is a comparison of good logo quality sources vs. low logo quality sources:
- EPS created according to our instructions from Illustrator or FreeHand
- High resolution, CMYK TIFF (or JPEG) from Photoshop
- High resolution / high quality scan of camera ready artwork
- Image lifted off a webpage
- Low resolution / low quality TIFF or JPEG
- Low resolution / low quality scan
- Clip art
- Any file(s) created using applications we do not support or accept (example: Microsoft Publisher, etc.)
Need more help?
Find detailed information about setting up your files.
Digital Camera Media
Duplicate List Records
Help us achieve correct color
ICC Printer Profiles
Mailing List Formats & Specifications
Screen and Print Resolution
Setting Color Modes
Setting Grayscale Mode
Standard Font Set