USPS News: Pricing Changes for 2020 Take Effect January 26

Postal price changes are a regular, annual event and the Postal Regulatory Commission (PRC) has approved this year’s proposal from the U.S. Postal Service®. New prices are effective as of January 26, 2020.     We’ve covered the most essential information you...

Last Print and Mail Dates for Your 2019 Holiday Marketing Push

There are businesses that plan their seasonal marketing efforts months in advance, and there are businesses that make game-time decisions. That’s exactly why we like to notify customers – especially those who fall in the latter category – about our final print, mail...

What’s Your Job, Direct Mail? Advice for Nonprofits

​The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different parts of the marketing...

Calendars are Useful for Clients, Smart for Your Brand

In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show that the human brain...

Holiday List Ideas: Target Amazon Prime Users and More

The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your business is looking to acquire new customers and...