Letters vs. Postcards: Yes, Age Matters I often get asked the question, “Which has better response, letters or postcards?”My answer is normally, “It depends.”In fact, it depends on several factors, but let’s focus on one key factor —...
New USPS Rules for Folded Self-Mailers In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you’re going the no envelope route, you have more than enough time to plan...
Effective Marketing: Frequency and the Ideal Mix Two common questions we get asked by our clients are, “What is the most effective way to advertise and market my business?” And, “How often should I advertise?” There are as many answers as there...
Embracing Technology: The Strategy of Strategy Now that the entire world seems to be adding mobile, digital, social and other various avenues to their marketing mix, I bet you’ve thought about doing the same with yours. With all of the new technologies that are...
Internet Inspiration in Daily Design With the integration of the Internet into our daily lives, we’re constantly being influenced by vast amounts of visual stimulation. It’s easy to be confused as to what is considered good design.As a designer, I draw my inspiration...
A Fresh Spin on Facebook Breakthroughs rarely happen from the confines of our comfort zones. Planning for the year’s endeavors should make you feel on the edge-of-your-seat-excited to see more prospects coming through your door and maybe even a little fearful...
