7 Easy Ways To Increase Your Income With Past Clients About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to...
Personal Branding is a Long Journey I recently had the privilege of presenting at the American Marketing Association’s Art of Marketing Conference, doing a session on Personal Branding. I’ve been thinking a long time about the primary influences of my...
3 Ways to Avoid the Stress of Last-Minute Events You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it’s easy to feel overwhelmed. Stop,...
Customer Success Story Direct mail lands big gig for photographer Scott AremanScott Areman, a Seattle and Atlanta based commercial portrait photographer, relies on quality printing to help him look his best and put his best foot forward. His latest direct mail...
Letters vs. Postcards: Yes, Age Matters I often get asked the question, “Which has better response, letters or postcards?”My answer is normally, “It depends.”In fact, it depends on several factors, but let’s focus on one key factor —...
New USPS Rules for Folded Self-Mailers In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you’re going the no envelope route, you have more than enough time to plan...
