Direct Mail Marketing Gets and Keeps Customers
Direct mail is a proven powerhouse for customer acquisition and retention.
Direct mail vs digital marketing: Reach 6x more customers
If direct mail isn’t part of your marketing strategy, you’re missing out on a huge opportunity to retain and acquire more valuable customers.
In fact, studies prove that direct mail marketing:
- Outperforms digital response rates by 600%
- Generates a higher brand recall among consumers
- Is guaranteed to be seen by 90% of your audience
Put your message directly in the hands of your customers and prospective buyers with one of the most targeted, highly effective forms of advertisingavailable.
Learn why successful businesses rely on direct mail to get more customers in our comprehensive guide!
Direct Mail ROI Calculator
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How effective is direct mail?
Direct mail has an average response rate between 2.7% to 4.4%. Existing customer programs (retention) usually have a higher response rate than new prospect programs (acquisition) do.
Response rates typically increase with frequency and when pairing digital with direct mail for an omni-channel direct marketing program.
Use this Direct Mail ROI Calculator to estimate the customer lifetime value and total revenue from your Direct Mail campaigns could generate.
To estimate your program’s budget, cost per acquisition and return on ad spend, contact one of our Direct Mail experts via phone or chat!
How does direct mail work?
When you work with Modern, you’ll gain a team of Direct Marketing Consultants that will guide you through these six steps to a successful direct mail program.
We'll help develop a strategy for best results.
- Free checklist and tips to start your direct mail planning
- Schedule a direct mail consultation with our experts.
- Read the 5 key steps to planning effective direct mail campaigns
40% of your success relies on your list.
- Reach the right prospects with our list & data services
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Uncover your ideal buyers with a customer profile report
- Enhance your customer list with data append services
Your mailer should grab attention in seconds.
- Learn the 10 essentials to designing an effective mailer
- Enhance images and appearance with expert imaging services
- Create an immediate impression with our design services
Stand out with superior print products.
- Browse our full suite of print and mail formats
- Lift response with personalized variable data printing
- All mailers produced by state-of-the-art printing equipment
Enjoy the lowest postage rates and the highest deliverability.
- Onsite experts to provide streamlined direct mail services
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Get tips on postal regulations with our mailing guidelines
- Understand the pros and cons of every door direct mail
Learn how to measure and improve your direct mail campaigns' ROI.
- Get a complete overview of Modern’s mail tracking services
- Track costs and ROI with our profitability calculator
- Improve campaigns with a free direct marketing consultation
Direct mail industry experts, friendly service, and positive results.
Direct Mail Marketing Basics
These are the three most common questions asked by businesses new to Direct Mail. However, the best way to quickly learn the fundamentals of Direct Mail is to watch our Direct Mail 101 Webinar, which covers everything you and your team need to know if you’re considering Direct Mail marketing.
What are the Benefits of Direct Mail Marketing?
Many companies are not only succeeding but thriving using marketing. Learn more by watching our Direct Mail 101 Webinar.
Direct mail is particularly good at generating leads, building brand awareness, getting repeat orders from former customers, and cross-selling.
Some of the benefits of direct mailers are:
- Direct mail is targeted. With the wealth of demographic information available, you can target your mailers to people in certain income levels, certain education levels, renters vs. homeowners, recent purchasers, age, gender – nearly anything. There is so much information available that you can send the right mail at the right time to the right person.
- Direct mail can use different formats. Postcard direct mail marketing is very popular, but you can also send letters, catalogs, magazines, leaflets. If you can mail it, you can use it.
- Direct mail is cost-effective. Mail is one of the cheapest ways to reach customers, and depending on your industry, it could very well be the most effective way as well. Whether you’re targeting a small group of highly-qualified prospects, or sending a mass mailer to a large group, direct mail is one of the cheapest ways to reach your audience.
- Direct mail is personalized. You can customize mailers with all of the personal information on file about that recipient. Address them by name, refer to previous purchases, celebrate their birthday – anything you can imagine can be done through personalized direct mail marketing.
Start with a free
Direct Mail Marketing Consultation!