Once you place the tag on your website, the Dashboard reveals the number of visitors going to the site, and how many of those we can match to mailing addresses.

Each client program gets its own unique dashboard for you to review.

In addition to the total number of visitors and addressables, you’ll see this breakdown for each of your site’s top 40 pages. This sets up the discussion about your targeting strategy.

Visitors may go to multiple pages. They will be counted on each page they view, but each visitor will only qualify to receive one card per 30-day period.