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Modern iO Agency Knowledge Base
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Overview & Introduction
Advantages of Modern iO
Selling for Long Term Success
Qualifying Best-fit Opportunities
How the Tag Works
Onboarding Process
Step 1: Assess Interest and Qualify
Step 2: Place a Tag
Step 3: Review Traffic and Targets
Step 4: Prepare the Creative
Step 5: Submit, Approve, and Launch
The Modern iO Dashboard
Overview
Traffic and Addressables
Mail Delivery
Online Results Tracking
Performance Optimization
Performance for This Channel
Performance Trends by Business Type
Measurement Techniques
Sales Cycle Affect On Measurement
Testing and Seasonal Programs
Effective Strategies
Targeting Parameters
The Targeting Approach
Defining Target Audience by URL
Include, Exclude, and Neutral URLs
Geographic Boundaries
Suppress Visitors from Mailing
Targeting Tips for Business Types
Tips for eCommerce & Retail
Tips for Consumer Services
Tips for Organizations
Tips for B2B
Planning the Budget
Successful Budgeting Approach
Planning "Time" versus "Budget"
Setting Budget Parameters
Developing the Creative
High-Level Recommendations
Single vs. Multiple Creatives
Multiple Creatives and Priorities
Changing or Updating Creative
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Tag and Traffic
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