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Modern iO Agency Knowledge Base
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Overview & Introduction
Advantages of Modern iO
Selling for Long Term Success
Qualifying Best-fit Opportunities
How the Tag Works
Onboarding Process
Step 1: Assess Interest and Qualify
Step 2: Place a Tag
Step 3: Review Traffic and Targets
Step 4: Prepare the Creative
Step 5: Submit, Approve, and Launch
The Modern iO Dashboard
Overview
Traffic and Addressables
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Performance Optimization
Performance for This Channel
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Defining Target Audience by URL
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Suppress Visitors from Mailing
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Planning the Budget
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Planning "Time" versus "Budget"
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