Suppression of active customers will focus a program on acquisition and reactivation.

If you choose to suppress existing customers, we generally recommend a period between 12 to 24 months, depending on what you consider to be the range for an “active” customer. That’s because while this program helps convert new customers, it also works well at reactivating prior customers. 

We suppress on the household level, so you only need to send complete addresses. Please don’t include names, phone, email addresses, etc. You can always replace this file as the customer base grows.

Please note that Suppression is not 100% foolproof, since the address we match may differ from the address you have in your records.

Suppression of repeat visitors means anyone going to the website and who was mailed a card would be blocked from receiving another card. We default to a 30-day do-not-remail time period, but you can set this anywhere from 1 to 90 days.