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Tips for eCommerce & Retail
For eCommerce and Retail, these targeting recommendations probably coincide with what most brands are doing with their digital retargeting. The Direct Mail Retargeting runs alongside and complements all of those digital efforts.
- Highest margin products
- Seasonal pushes
- Overstocks or clearing inventory
- High re-order rates or subscription
This could be an entire line of products under one category (Hockey, Interior Lighting, Used Cars, etc.). Some businesses have an entire group of products they target, and mail to all visitors of these pages in this group.
Whether visitors have placed items in a cart, or started the checkout process and didn’t complete the order, checkout pages are high-value targets because these visitors show a higher intent to buy. Even if you already have a successful abandoned cart email and/or digital retargeting program, most of those visitors still remain unconverted. Adding postcard retargeting to these visitors provides a stronger overall lift in conversion.