If there are multiple Creatives, you need to set priorities. Each visitor will only receive one card, and setting priorities helps determine which card your visitor receives. 

Prioritization may be based on your client’s program goals or when you have more available Addressables than your budget allows.

Helpful Tip: Label the creatives in a way that’s both concise and descriptive. That makes them easier to identify when you review your Dashboard and Matchback reports.