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Qualifying best-fit opportunities


While almost every kind of business is a good fit for MiO Direct Mail Retargeting, we’ve found that certain categories, industries, and businesses are better than others.

Our most successful programs are in Consumer Retail and Consumer Services. B2B programs generally have lower traffic, much longer sales cycles, and a conversion URL that isn’t as definitive a tracking action like a purchase or specific lead form.

The most successful clients believe that ongoing marketing efforts yield better returns over time. In addition, they know the importance of using Customer Lifetime Value as the chief revenue metric, versus simply measuring the amount of a single transaction.

Our most successful clients tend to have a profile where they at least have:

  • $70+ Average Order Value
  • $300+ Customer Lifetime Value
  • 3,000+ unique visitors/month to their website

Of course, these thresholds depend on what your price per card will be, the margins of the clients’ products, etc.

Clients with this profile will usually have a multiplying Return on Ad Spend, meaning their programs continue each month and deliver a consistent flow of incremental revenue to your agency.

Next Calculate your Client’s Opportunity