Selling Modern iO is like seling a continuous, ongoing marketing channel.

Modern iO Direct Mail Retargeting is an ongoing, continuous marketing channel that helps your clients reach and convert the daily website traffic they’re already getting.

It’s effective, innovative, and enhances all of the other marketing you’re currently offering your clients. When a client’s program is in place, every day becomes a new opportunity for them to increase conversion and sales.

This channel can be very rewarding for your clients, and for you. The average conversion across all programs is between 2% to 2.5%, and for retail and eCommerce programs around 2% to 5%. Usually, higher-end purchases might get lower conversion rates but higher ROAS based on the order value.

Normally, most programs will yield a minimum 3x to 4x ROAS, with adjustments being made along the way in the targeting and the creative.

Trust us: this is a different kind of marketing than anything you’ve done before, and we’ve created a repeatable process that simply works better and launches more successful programs.

The main goal is performance over time. Think less about what kind of quick-win volume of cards you can secure, and more about what kind of ongoing program parameters will be most successful. Learn more about thinking of the program as Time versus Budget.

With our experience of successfully onboarding clients, we’ve learned some best practices you’ll want to follow. Staying within these guardrails will make a huge difference in the success and smooth launches of new programs. Many agencies like to wing it or do it their own way, and those programs inevitably take more time and heap frustration on all parties.