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Defining Target Audience by URL


Targeting starts with the URLs on your site. Whether you have 5 or 5,000 pages, planning the program starts with identifying high-intent visitors based on the pages they view.

Someone visiting multiple pages on your site shows much more intent than those who visit the home page and leave. If your site doesn’t have many pages or gets lower traffic (less than 20 visits per day), you may consider targeting all visitors viewing multiple pages and not get too granular with the targeting.

If you’re considering only targeting a landing page, read this article

For larger trafficked sites, programs might only focus on select pages that reveal the most intent. 

Which visitors you’re targeting depends on the budget and the type of business:

eCommerce & Retail
Consumer Services

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