Setting Budget Parameters
Once the targeting parameters have been chosen, we can determine the approximate number of available visitors you can mail to each day. You control the budget by setting daily or monthly limits that can be adjusted as the program runs.
We can see from the dashboard how many mailable addresses exist, but we can’t determine the impact additional targeting parameters (suppression or geo-fencing) have on actual mailing volume until we start the actual program.
When you set up an order, you’ll input the number of cards per day that we set to the budget. Note that unless there is a cap, we will mail to how many are available each day. So even if a budget is ‘set’ for 50 cards/day as a cap, if there’s a day where we only have 35 cards available to mail, we’ll only mail 35 cards.