800.959.8365

Broadening Your Prospect Base

To expand your prospect base, occasionally test outside lists that aren't in your category, suggests list expert Stephen Lett.

It's a way to find new prospects and overcome the list fatigue that occurs when you go back to the well once too often.

To find out if a new sort of list will work, ask your list broker which other companies use the list on a regular basis. If you see names of rivals, suppliers or makers of complementary products, it could be a winner.

Source: "Seven Tips for Cost-Effective Prospecting," Catalog Age 4/18/05

Reprinted with permission from
The Marketing Report
370 Technology Drive
Malvern, PA 19355
800-220-5000

We use Modern Postcard for many of our client direct mail projects, and we continue to be pleased with the quality of the product, great pricing and responsive customer service.
Rachel K. Benoit
Production Manager, Nomad Communications Inc.