Ask our Experts – “Or Current Resident” is a Mixed Bag
Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??
Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.