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Ask our Experts – Which consumer list source is the best to work with?

Question: Which consumer list source is the best to work with?

Answer: It really depends who has the better coverage for your target criteria. The best way to do this is to run the same criteria through multiple compilers to see what each is reporting in terms of available counts. Although all compilers share a lot of the same data, each has its areas of strength over the rest. This can almost always be flushed out through a multi-compiler list request. This is something we do all the time here at MP for our clients since we have relationships with all of the various compilers.

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