Holiday Prep in July: Plan Now to Win Sales Later Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a...
Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety...
5 Summer Print Promotions to Spark New Business As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost...
Cracking the Code: How Direct Marketing and Escape Room Adventures Relate The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a...
Print to Click Part 1 – How Direct Mail Drives Prospects Online If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels...
[PDF Guide] 10 Essentials for Effective Postcard Design Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better...
