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Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns

Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday marketer is to plan your campaigns ahead of time. Avoiding expedite fees, upgraded shipping, and postage costs can have a positive impact on your holiday direct mail campaign’s ROI. Below are some rough dates to keep in mind when scheduling your promotions:

Plan-Ahead Holiday Schedule
Dates listed are for flat cards on regular turnaround.


Order + Submit Materials
Approve by 3pm PST:Mail DateLand in Mailboxes
(9-14 Day Delivery)
October 27October 30November 7Nov 17 – 23
November 6November 7November 15Nov 27 – Dec 2
November 13November 14November 22Dec 4 – 9
November 17November 20November 30Dec 11 – 16
November 28November 29December 7Dec 18 – 23


Order + Submit Materials
Approve by 3pm PST:Ship DateDelivered by
(5 Day Ground)
November 15November 16November 22November 30
December 8December 11December 15December 22
Successful Holiday Marketing Campaigns
In addition to the dates above, keep in mind that you may need extra padding in your timeline for color proofs, folded products, booklets, inserting products into envelopes or specialty products. Also, prompt approvals are needed to keep orders on track, so keep an eye on your email and stay closely in touch with your sales rep during the holiday rush.

Give us a call to discuss your campaign and timeline options: 800.959.8365. If these dates aren’t possible, we can work with you on expedite options so your products will deliver on time and you can keep ringing in sales through the New Year!

Call a Direct Marketing Specialist at 800.959.8365

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