Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday marketer is to plan your campaigns ahead of time. Avoiding expedite fees, upgraded shipping, and postage costs can have a positive impact on your holiday direct mail campaign’s ROI. Below are some rough dates to keep in mind when scheduling your promotions:
Plan-Ahead Holiday Schedule
Dates listed are for flat cards on regular turnaround.
Mailed Campaigns:
| Land in Mailboxes | Mail By: | Using: |
|---|---|---|
| Week of December 4 | November 18 | Standard Postage |
| Week of December 4 | December 1 | First Class Postage |
| Prior to December 25 | December 9 | Standard Postage |
| Prior to December 25 | December 19 | First Class Postage |
Shipped Campaigns:
UPS Ground
| Submit Order | Print Approval | Order Will |
|---|---|---|---|
| Order Delivered by December 2 | November 16 | November 17 | November 23 |
| Order Delivered by December 23 | December 9 | December 12 | December 16 |
Successful Holiday Marketing Campaigns
In addition to the dates above, keep in mind that you may need extra padding in your timeline for color proofs, folded products, booklets, inserting products into envelopes or specialty products. Also, prompt approvals are needed to keep orders on track, so keep an eye on your email and stay closely in touch with your sales rep during the holiday rush.
Give us a call to discuss your campaign and timeline options: 800.959.8365. If these dates aren’t possible, we can work with you on expedite options so your products will deliver on time and you can keep ringing in sales through the New Year!
Call a Direct Marketing Specialist at 800.959.8365
