Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday marketer is to plan your campaigns ahead of time. Avoiding expedite fees, upgraded shipping, and postage costs can have a positive impact on your holiday direct mail campaign’s ROI. Below are some rough dates to keep in mind when scheduling your promotions:
Plan-Ahead Holiday Schedule
Dates listed are for flat cards on regular turnaround.
Mailing
| Order + Submit Materials By 12PM PST | Approve by 3pm PST: | Mail Date | Land in Mailboxes (9-14 Day Delivery) |
|---|---|---|---|
| October 21, 2024 | October 22 | October 30 | November 11 – 16 |
| October 28, 2024 | October 29 | November 6 | November 18 – 23 |
| November 4, 2024 | November 5 | November 13 | November 25 – 30 |
| November 11, 2024 | November 12 | November 20 | December 2 – 7 |
| November 18, 2024 | November 19 | November 27 | December 9 – 14 |
| November 22, 2024 | November 25 | December 5 | December 16 – 21 |
Shipping
| Order + Submit Materials By 12PM PST | Approve by 3pm PST: | Ship Date | Delivered by (5 Day Ground) |
|---|---|---|---|
| November 1, 2024 | November 4 | November 8 | November 15 |
| November 8, 2024 | November 11 | November 15 | November 22 |
| November 14, 2024 | November 15 | November 21 | November 29 |
| November 20, 2024 | November 21 | November 27 | December 5 |
| November 27, 2024 | December 2 | December 6 | December 13 |
| December 6, 2024 | December 9 | December 13 | December 20 |
Successful Holiday Marketing Campaigns
In addition to the dates above, keep in mind that you may need extra padding in your timeline for color proofs, folded products, booklets, inserting products into envelopes or specialty products. Also, prompt approvals are needed to keep orders on track, so keep an eye on your email and stay closely in touch with your sales rep during the holiday rush.
In addition to the dates above, keep in mind that you may need extra padding in your timeline for color proofs, folded products, booklets, inserting products into envelopes or specialty products. Also, prompt approvals are needed to keep orders on track, so keep an eye on your email and stay closely in touch with your sales rep during the holiday rush.
Give us a call to discuss your campaign and timeline options: 800.959.8365. If these dates aren’t possible, we can work with you on expedite options so your products will deliver on time and you can keep ringing in sales through the New Year!
