Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
The ho-ho-holiday marketing rush is here and so is your opportunity for an avalanche of end-of-year sales. To set your business up for success, we’re including our cheery schedule of deadlines and plan-ahead advice to keep money stuffed in your stockings this season.
Be a savvy holiday marketer by planning your campaigns ahead of time. Avoiding expedite fees, upgraded shipping and postage costs can have a positive impact on your holiday direct mail campaign’s ROI. Below are some rough dates to keep in mind when scheduling your promotions.
Plan-Ahead Holiday Schedule
Dates listed are for flat cards on regular turnaround.
When You’ll Need More Time
You may need extra padding in your timeline for color proofs, folded products, booklets, inserting products into envelopes or specialty products. Also, prompt approvals are needed to keep orders on track, so keep an eye on your email and stay closely in touch with your sales rep during the holiday rush.
Give us a call to discuss your campaign and timeline options: 800.959.8365. If these dates aren’t possible, we can work with you on expedite options so your products will deliver on time and you can keep ringing in sales through the New Year!
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.