Modern Marketing Blog
What Everyone Gets Wrong About Fitness Direct Mail Marketing
Let’s get right into it. The one thing most people get wrong about fitness direct mail marketing is failing to use segmented, targeted lists. Sure, most clubs target their local area and send out a mailer or two to the community, but failing to...
Restaurant Direct Mail Marketing
There are a few industries where utilizing direct mail marketing is an absolute must. If you are in the business of restaurant and hospitality, this article will provide valuable information on how this channel can get you more patrons through the...
Exciting Marketing Opportunities for CBD Brands
The CBD space has exploded with new brands and products over several years, and the growth trend should continue. It seems like it's the perfect market space opportunity: growing acceptance and adoption, and many customers who want these products....
Branded Calendars are a Smart Choice for Continuous Brand Recognition
In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience...
The New Donor Frontier: Discover How to Attract Gen Z to Your Nonprofit
Originally published in NonProfit Pro. In a recent interview, Jane McGonigal, an author, game designer and futurist, mentioned we spend a lot of our daydreaming time thinking about the future. She mentioned, if we pay attention, we can use...
How to Make a Business Flyer Catchy
Business flyers are an easy and affordable way to get your business noticed and remembered. Compared to digital ads and other online channels such as email or social media marketing, the long-lasting shelf life of print marketing is unmistakable....
Direct Mail Marketing Tips for New Marketers
Marketers New to Direct Mail Should Take Advantage of These Direct Mail Marketing Tips and Tricks Understanding these fundamental Direct Mail marketing tips helps new marketers acquire more skills and have more impact when promoting their business....
Your Real Estate Postcard Mailers Strategy
Real estate postcards are one of the most effective marketing tools an agent has for reaching potential buyers and sellers. Postcards are easy and quick to read, very visual and simple to process, and small enough that you can easily stick them on...
List, Offer, Creative – The Best Way to Optimize BOTH Digital and Direct Mail Retargeting
Retargeting offers the opportunity for your brand to achieve the Holy Grail of modern marketing:“Reaching out to the right person, with the right message, at the right time.” What other tool in your marketing magic bag can enable you to reach out...