Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.com
Promotion: Product promo placed in shipped orders
Product used: Full color Sumo Size® Postcard
The old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending on your marketing objective, you don’t need to write a sea of text or lines of bullets to get your message or story across. Our client did a wonderful job of telling their story simply by placing one descriptive product blurb and one sensory statement on the front, along with multiple images to support it.
They chose a large format postcard to host the images and added borders between them and around the card, creating a clutter-free visual appeal that grabs instant attention. This postcard will pop right out at you upon opening your shipped order or packing envelope. They designed this insert with a mailing panel on the back making it a versatile piece they can handout or mail.
In closing, this postcard was interactive and memorable. I spent quite a bit of time looking at every single picture, thinking how cool it would be to have walls like that in my house (well…apartment, really), whisked away for a moment from my daily work routine. The design is simple, yet impactful and visually stimulating – kind of like the products they offer.
By Wendy Batara, Marketing Program Manager, Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.