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USPS Postage Rate Change – January 25, 2012

Effective January 22nd the USPS implemented a postage rate change. To help you plan for these changes use this chart to calculate estimated postage for Modern’s direct mail products:

2012-postage-rate-change

Here are the highlights of the rate changes:

FIRST CLASS MAIL

  • First Class stamps for 1 oz. letters increased by 1¢ from 44¢ to 45¢
  • Presorted First Class letter rates increased between .7¢ – 1¢
  • First Class stamps for postcards increased by 3¢ from 29¢ to 32¢
  • Presorted First Class for postcards increased by 2.1¢

STANDARD MAIL

  • Presorted Standard (Bulk) Mail letter rates increased between .3¢ – .6¢

NON PROFIT MAIL

  • Presorted Non Profit Standard Mail letter rates vary with decreases in most rates between .2¢ -.3¢. For highly concentrated mailings that qualify for Carrier Route rates, there is a small increase between .1¢-.3¢.

ADDED BENEFIT – FIRST CLASS MAIL 
With the January 22nd rate change, there is a significant new money-saving change for Presorted First Class mail. Heavier letters and self-mailers like Modern Postcard’s Triple Sumo used to require additional postage of up to 20¢ more because they were over 1 ounce. With the new postage rate change, pieces that weigh up to 2 ounces will now mail at the same low rate of 1 ounce mail. This means that you can take advantage of using over 50% of the additional real estate a Triple Sumo has to offer over a Flat or Double Sumo without incurring any additional postage.

Tip: As postage rates go up, it is now more important than ever to invest time in maintaining your mailing lists by eliminating bad addresses and update mailing addresses for people/businesses that have moved.

By Modern Postcard

Call a Direct Marketing Specialist at 800.959.8365.

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