USPS News: Pricing Changes for 2021 Take Effect January 24
Postal price changes are a regular, annual event and the Postal Regulatory Commission (PRC) has approved this year’s proposal from the U.S. Postal Service®. New prices are effective as of January 24, 2021.
We’ve covered the most essential information you need to know, as well as the best ways to get your mailing costs as low as possible.
Minimal to No Rate Increases
As an independent organization, the PRC ensures that the USPS stays compliant and that all price increases are minimized to be the same as, or less than, inflation.
All things considered, the increases this year are minimal with some rates remaining the same. The chart below covers the main changes. You can view a more comprehensive list at the bottom of the article:
|Postage Type||Current Rate||New Rate||Impact|
|First Class Single Piece (Stamp)||55¢||55¢||No Change|
|Postcard Single Piece (Stamp)||35¢||36¢||Increase|
|First Class Presort Flats*||62¢||61.8¢||Decrease|
|Marketing Mail Flats (Bulk)*||61¢||66¢||Increase|
|First Class Presort Letters*||43¢||44.5¢||Increase|
|Marketing Mail Letters (Bulk)*||28.3¢||28.4¢||Increase|
|Non-Profit Marketing Mail (Bulk)*||16.2¢||16.3¢||Increase|
*Postage rates within these categories are based on not claiming destination entry discounts, so the rates quoted above reference the highest rate within the range for mail weighing 1 oz. or less.
On a positive note, Modern Postcard has not waivered on its mission to get you the lowest possible postage.
Whether you’re mailing 200 or 20 million pieces, every order is analyzed to optimize postage rates and delivery. Some of the strategies we use include:
- Drop Shipping – We take some of the load off the USPS by handing them mail closer to the postal destination. The savings it provides them are passed right on to any of your bulk orders that qualify.
- Priority Mail Open & Distribute (PMOD) – Smaller mailings are bundled together to receive the same discounts enjoyed by larger orders. It’s a perfect solution for saving money when time is of the essence.
- Co-Mail/Co-Mingle – If your order is heading to similar destinations as others then it could qualify for co-mail discounts which maximize the value of delivery.
With Modern, you also have the option to add Informed Delivery. This brings in more return at no extra cost to our customers. According to USPS, informed delivery increases reach by 13%, gets 39% more attention with 37% more response, and has 20% more conversions. Estimate your potential return with the USPS informed delivery calculator.
If you’re concerned about how these changes will affect your margins, please call our team of Direct Marketing Specialists. They can help analyze every campaign (no matter how small) to find the optimal solution. For a quick overview of our process and some direct mail best practices for getting the lowest postage prices, check out our mailing services video.
To get a further look into helping grow your business with Direct Marketing, register to attend one of our FREE Live Webinars where we share the latest industry knowledge and exclusive tips.
Call a Direct Marketing Specialist at 800.959.8365.