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Modern’s Q4 Seasonal Calendar: Create a Cornucopia of Year-End Sales with Timely Fall Promotions

By Jessica Biondo, Marketing Communications Manager, Modern Postcard

The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019 launches, so revenue can stack up nicely at year end. If you didn’t start your holiday marketing plans during late summer, October is the time to act. Schedule your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and keep profits rocking beyond New Year’s Eve.

Here’s a sampling of some notable dates that take place in October, November and December:
OCT 04 | World Animal Day
OCT 05 | World Teachers Day
OCT 16 | Bosses Day
OCT 18 | Get to Know Your Customers Day
OCT 31 | Halloween
NOV 11 | Veterans Day
NOV 13 | World Kindness Day
NOV 20 | National Entrepreneurs Day
NOV 22 | Thanksgiving
NOV 23 | Black Friday
NOV 24 | Small Business Saturday
NOV 26 | Cyber Monday
NOV 27 | National Day of Giving
DEC 02 | Hanukkah Begins
DEC 04 | National Cookie Day
DEC 14 | National Salesperson Day
DEC 22 | Super Saturday
DEC 25 | Christmas Day
DEC 31 | New Year’s Eve

Tips for Researching Holidays
So, how do you discover best-fit holidays and special observances to fill your promotional marketing calendar? Get started with some good online resources. We recommend timeanddate.com/holidays/us and foodimentary.com (specifically for national food holiday ideas). Pro Tip: be sure to fact check multiple online sources as there can be some contradictions for proper holiday names and exact dates. Once you have selected the best topics to feature for your business, host a brainstorming session on how they can help get new customers, increase sales, spread the word about a special cause – whatever aligns with your goals!

Below, we have provided some expanded marketing concepts tailored to the last months of the year, but be sure to download the PDF for more ideas.

Dress Up Your Marketing for Halloween
You don’t need to sell Halloween-related anything to make this spooktacular holiday drive revenue for your business. Customers of all types appreciate being acknowledged with special offers, extra savings, event invitations or whatever you can conjure up. Use Halloween to masquerade your marketing and make promotions more spirited, from creative copywriting to head-turning graphics. Try disguising coupon offer codes with scratch-offs or other unique redemption ideas. Delivering an unexpected direct mail design generates more interest and more opens, putting your business front and center when prospects are ready to make a move.

Promote Holidays of Thankfulness by Giving Back
World Kindness Day (Nov. 13), Thanksgiving (Nov. 22) and National Day of Giving (Nov. 27) can inspire special promotions that either donate a percentage of sales to a meaningful cause, or pay it forward to your customers with freebies or generous savings on select products and services. Studies show that millennials care more about purchasing from companies that give back, so try a BOGO offer (buy-one, give-one) that can both benefit a local charity and your bottom line.

Want the full scoop on how to turn holidays into paydays?
Download our FREE Q4 Seasonal Promotion Calendar here.

Are you in a holi-daze and not sure where to start? Planning your marketing promotions calendar can get overwhelming. Contact Modern to help your business create a direct marketing strategy that helps get new customers year round. Call 800.959.8365 or visit modernpostcard.com

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