Webinar – Creating an Effective Direct Mail Piece

While the Direct Mail Crash Course covers the fundamentals of direct mail, this advanced session will help you delve a little deeper into the art of producing a winning direct mail campaign.

This webinar focuses on the creation of the mail piece itself. Keith Goodman, a 20-year marketing veteran, will offer tips for design that grabs attention, copy that engages readers and offers that motivate a response.