Creating an Effective Direct Mail Piece


While the Direct Mail Crash Course covers the fundamentals of direct mail, this advanced session will help you delve a little deeper into the art of producing a winning direct mail campaign. This webinar focuses on the creation of the mail piece itself. Keith Goodman, a 20-year marketing veteran, will offer tips for design that grabs attention, copy that engages readers and offers that motivate a response.

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City Council Candidate