Our Direct Marketing Webinars Help You Compete
Your competitors are constantly getting better.
Like all marketing professionals, you need to continually hone your craft through educational whitepapers, virtual summits, webinars, and more.
The risk of not learning new ideas and tactics is that you’ll be less effective than your competitors. The cost of chasing all the available content is wasted time that you could have spent getting more leads.
It’s a dilemma…and as marketers ourselves, we get it.
Our Live Webinars give you clear steps that help you get new customers.
Our mission is to help businesses grow by using Direct Marketing effectively. Modern’s Webinars are carefully designed to give any marketer or business owner practical, tried-and-true advice in a one-hour format. Presented LIVE for better engagement and real-time Questions & Answers, join hundreds of other professionals who are looking to grow their marketing skills…and their business.
How New Movers Can Help Grow Your Church
Learn how to reach new movers in your area to grow your church’s congregation. In this webinar, you’ll learn about list opportunities, automated mailings, and more.
Webinar on 5/16/2024
Marketing to Generation Z
Join this webinar to understand the unique shopping and buying behavior of Generation Z, and walk away with ways to tap into this market that’s already one of the largest collective buying powers in the world.
Webinar on 5/23/2024
Fundamentals of Direct Mail Retargeting
We’ll show you the best targeting, creative, and budget tactics to make the most of this exciting, emerging channel.
Webinar on 6/13/2024
How to Find the Right Target Audience
Your marketing begins with the proper data and list creation, and understanding the characteristics of your most profitable customers is one of the most critical factors in the success of your business.;
How the Brain Reacts to Print Marketing
Learn how neuroscience and FMRI brain studies have proven why physical marketing has higher brand recall and engagement than digital media.
Storytelling for Business
Learn why using a simple yet extremely effective storytelling framework helps you craft messages that are more compelling, human, and captivating for your audience.
Creating Direct Mail That Works
Designing a mail piece goes beyond choosing the right colors and images. Learn the fundamentals to crafting engaging mailers that will entice your target audience to take action.
How to Integrate Digital with Print Marketing
Learn how to integrate two powerful marketing channels for higher response.
Direct Marketing to Grow Your CBD Brand
Gain an understanding of marketing restrictions in this highly regulated industry, and discover solutions that will help you market and grow your CBD brand in a legally compliant way.
Direct Mail 101
The new fundamentals! Learn how this high-response channel has evolved with new technologies and techniques to help you acquire new customers and keep the ones you have.
Coming Soon!
Marketing to Increase Church Attendance
Join this webinar to learn about affordable marketing tactics on how to increase your church attendance.
Coming Soon!
Marketing for Non-Profits
Non-profits need to spend their marketing budgets wisely, with as little risk as possible. This webinar will explore various direct marketing tactics that are highly efficient and trackable.
Coming Soon!
Planning and Measuring Your Direct Marketing Program
A successful direct marketing campaign requires careful planning, but it doesn’t stop there. Learn how to reach your goal, track progress & measure your outcome.
Coming Soon!
Your Hosts are National Speakers
Keith Goodman
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.
Chris Foster
VP, New Business Development
Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.
Get ahead of your competition.
Connect with one of our helpful experts who can help you start a Direct Marketing program.