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Holiday List Ideas: Target Amazon Prime Users and More

Holiday List Ideas: Target Amazon Prime Users and More The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your...

Profile & Append: Take Your Customer Marketing to a Whole New Level

Profile & Append: Take Your Customer Marketing to a Whole New Level I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled...

Balancing Priorities: Why Customer Retention Is So Essential

Balancing Priorities: Why Customer Retention Is So Essential When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and...

Profitable Headlines: How to Hook Your Customers From the Start

Profitable Headlines: How to Hook Your Customers From the Start The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This...

How to Create Offers That Inspire Action

How to Create Offers That Inspire Action The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence...