Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know. The...

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to respond. Follow...

The Kids Are Alright: Why Marketers Have Millennials All Wrong

When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young people who rely...

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on.But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its misuse can become a...

Marketing News: Unwrapping This Season’s Buying Trends

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online shopping purists to...