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The Kids Are Alright: Why Marketers Have Millennials All Wrong

The Kids Are Alright: Why Marketers Have Millennials All Wrong When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with...

Is it Worth Adding Augmented Reality to Your Print Marketing?

Is it Worth Adding Augmented Reality to Your Print Marketing? The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it...

Holiday Prep in July: Plan Now to Win Sales Later

Holiday Prep in July: Plan Now to Win Sales Later Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a...

5 Summer Print Promotions to Spark New Business

5 Summer Print Promotions to Spark New Business As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost...