Pairing Print Media With Other Channels
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The same maxim applies to digital media in these stages. A banner ad you see for the first time is likely just to create awareness. So very few banner ad impressions are actually clicked – and most of them are done by mistake – that brands don’t actually ask the banner ad to generate orders. They just ask the banner ads to remind the user about the brand or website.
These ads are wrapped around the content. Banner ads get an average of 0.07% Click Through Rate (CTR). That’s 7 clicks out of 10,000 impressions! Worse yet, studies indicate that half of the clicks are done by mistake.
Both digital and print marketing are strong – just in different ways. For more information on how to pair print and digital together, give us a call. We’re here to help you with your next marketing campaigns and get you on the path to success.