Direct Mail

Direct Mail Gets Emotional

Fred Hernandez, Director of Marketing, Modern Postcard

With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get with online experiences.

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Ask our Experts - "Or Current Resident" is a Mixed Bag

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??

Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.

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Ask our Experts - What is the difference between Single Use and Multi Use lists?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Question: What is the difference between Single Use and Multi Use lists?

Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option is available on our Consumer and Business List Products, as well as some Specialty Lists.

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Congratulations to Client, Wonderful Machine

We are over the moon to hear that Wonderful Machine’s campaign, printed on Sumo Size™ postcards, was recently chosen for Print Magazine’s 2010 Regional Design Annual. Big high-fives go out to an incredible company that connects commercial and editorial art buyers with high-quality photographers across a broad range of specialties and locations.

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List Wednesday - How much undeliverable mail can I expect when I mail to a purchased list?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you pull the trigger on an order with them.

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We spent $8,458 in post card advertising costs to acquire new accounts and generated 41 times that amount in new account sales within 8 months...
Robert Henuset
Modern Store Equipment