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Mailing Lists

Think You Know Your Customer? Think Again...

Dan Anglin

We can all agree that our country has seen quite a bit of change over the past few years.

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Ethnic Mailing Lists Come of Age

Dan Anglin

Mailing lists targeting specific ethnic groups have been around for the past 20-30 years.

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Low Interest Rates. Big Opportunities.

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

For the first time in history, the Fed has promised to keep interest rates low for a specific period of time – between now and mid-2013. They’ve never committed to a time frame like this, and it seems to have put a spark back into the loan business. So, between now and then, it will be an optimal time for homeowners to refinance their mortgages.

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Learn DM Fundamentals @DMA2011

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Our own Keith Goodman, VP of Corporate Solutions, will be in Boston this October for DMA 2011. Join him and industry leader, Alan Rosenspan, for a powerful session jam-packed with all the vital direct mail info you need to know! What's covered? Watch a sneak peek!

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5 Tips for Maximizing Your Direct Mail Dollars

Arnie Cohen, , Production Manager / Mailing & Finishing Services, Modern Postcard

In today’s economy where every cent matters, it’s important to make your direct mail dollars go further. That means maximizing your direct mail return on investment (ROI) by securing higher response rates and lower mailing costs. You need to go the extra mile to ensure all of your mail pieces are delivered accurately and on time, while taking advantage of all available USPS postage discounts. For tips that will help you save money and get your mail delivered accurately, read on.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann