Emotions Drive Consumers’ Purchasing Decisions
Generally speaking, the Cerebral (Prefrontal) Cortex is where words, reasoning, language, and planning come from. It’s the part of the brain where consumers understand what a business or product does and how they do it.
The deeper part of the brain – the Amygdala and Hippocampus – are the areas where long term memory and emotion live. These are the more powerful drivers of action and activity – buying with your heart versus your head.
This is where all brands want to communicate – at a deeper level of intent and consideration, touching the emotional hot buttons of their readers.
![Areas of the Brain Areas of the Brain](https://s7q2x4n9.rocketcdn.me/wp-content/uploads/blog/2020/04/Brain.png)
To learn how the brain responds to reading tactile print vs. digital copy and to understand the impact it has on your customers’ decision making, download a copy of the e-book How Print Marketing Lights Up Your Customer’s Brain For More Sales below:
Call a Direct Marketing Specialist at 800.959.8365.