Modern Marketing Blog

The Hidden Costs of DIY Mailing

The Hidden Costs of DIY Mailing

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies that do their own marketing mailings lie in the deals and discounts to which they didn’t...

Balancing Priorities: Why Customer Retention Is So Essential

Balancing Priorities: Why Customer Retention Is So Essential

When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...

The Real Costs Of DIY Printing

The Real Costs Of DIY Printing

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over...

Profitable Headlines: How to Hook Your Customers From the Start

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...

How to Create Offers That Inspire Action

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...

Hail to the King: Hierarchy in Direct Mail Design

Hail to the King: Hierarchy in Direct Mail Design

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....

Join Now for 20% OFF PRINT
Free Direct Mail Crash Course

Archives